“Your smile is your logo; your personality is your business card,” so goes the saying. What does that make your hair? If we extend the metaphor, your hair becomes your brand icon. Think Versace’s Medusa, Channel’s double-Cs, or Hermes’ horse and buggy. Color is as important for icon branding as it is critical for a hairstyle that fits an individual. Your hair can become a defining marker of how you see yourself, and how others see you. A great cut and color will bring excitement and positivity.
Even though people wear different pieces of clothing on a daily basis, when it comes to style, it’s not uncommon for individuals to put themselves into fixed boxes. One woman might say, “I am stay-at-home mom with 3 children” and so her daily wardrobe could be described as leggings with an oversized top. One man might think, “I’m an single straight man” and so his dresser is full of cargo-shorts and t-shirts that he wears with flip flops. Often people allow stereotypes to define their personal style, instead of taking the opportunity to present themselves to the world as the best version of themselves. We don’t mean to suggest that everyone needs to stand out and scream for attention. What we hope you’ll take away from this post is the inspiration to think about your personal brand identity, and how you can transform it instantaneously, while remaining loyal to who you are. No one wants to eat the same exact thing for lunch every day. Why, then, would you settle for the same cut and color for 12, or even 25 years? Our hair is our most important accessory; you can’t leave the house without your hair.
Being beautiful can seem a luxury. The beauty industry, with an abundance of fancy product choices and expensive cosmetic surgical options, is a multi-billion dollar machine. But you don’t have to spend a ton to look like a million bucks. The quickest and easiest way to magnify your beauty isn’t necessarily by buying expensive clothing or lotions. You can make a notable impression and improvement in your style with a quality cut and color. And while a dramatic change in your hair might seem a daunting departure, if you take the time to think honestly about yourself and what makes you you—your bone structure, your skin tone, the size of your forehead, the shape of your ears—you might perceive that the hairstyle you never considered, or the color about which you’ve been curious, will unleash the potential of your most important accessory, and reveal your true brand identity.
As with all logos and brand colors, it’s highly important to have a strong identity. Would you find a Ralph Lauren polo shirt without the iconic polo player? Do you think about Louis Vuitton without brown and camel? Icon branding and color choices can make a seismic difference between success and failure. The same can be said about your sartorial choices and the way you style your hair. Think about Marilyn Monroe, Mia Farrow, Farrah Fawcett, Jennifer Anniston, and Justin Bieber. Even if you can’t recall what movie or song made them famous, you will always remember what their hair looked like.
Regardless of where you are in life, it never hurts to look inward and to think about your own self and worth. This is about self-discovery and self-appreciation. Your hair is a genetic and hereditary heirloom and connects you to your ancestors. But that doesn’t mean you have to wear your hair like your grandparents did.